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High-Performance Artistry Without Limits

High-Performance Artistry Without Limits

Clean, vegan, and multi-dimensional makeup designed by Halsey for every unique form of self-expression.

Why Choose Us

🎨

High-Performance Pigments

Bold, multidimensional color payoff for every unique skin tone.

🐰

Vegan & Cruelty-Free

Ethically formulated beauty products that never compromise on quality.

✨

Long-Wear Formulas

Smudge-proof makeup designed to last from day to night.

Trending Now

-70%
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Matte Fluid Eye Paint™: The Primaries Bundle

$56.00

$16.80

-70%
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Matte Fluid Eye Paint™: The Brights Bundle

$72.00

$21.60

-70%
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Matte Fluid Eye Paint™: The Pastels Bundle

$33.00

$9.90

-70%
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Limited Edition Fall Large Cosmetic Bag

$10.00

$3.00

-70%
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Let it Burn Candle

$32.00

$9.60

-70%
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Fractal 2-Piece Brush Set

$18.00

$5.40

-70%
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Pencil Cosmetic Bag

$8.00

$2.40

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Matte Fix Lip Pencil

$15.00

$4.50

Our Story

At about-face, we believe beauty should be as bold as it is responsible, blending high-performance artistry with a commitment to the planet. From our Carbon Neutral shipping to curated essentials like the Midnight Garden collection and iridescent accessories, we empower you to express every mood. Discover a professional-grade beauty experience designed for those who refuse to compromise on style or sustainability.

Why Choose Us

10,000+
Happy Customers
500+
Products
50+
Countries

Define Your Own Rules of Beauty

High-performance makeup designed for everyone and every mood. Shop the latest collection now.

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